The statement said that “Lao Gan Ma purposefully depicts an extraordinary, ordinary-appearing, and elderly Chinese woman on its product box, which in turn piques the strong curiosity of overseas buyers.” These variations include Fly By Jing and Momofuku chilli crunch, both of which forego MSG in favour of natural flavours.Īccording to a research report on the condiment written by two professors at the Guangdong University of Foreign Studies in Guangzhou, Tao Huabi, the woman whose face inspired a billion mouthfuls, is to blame for its popularity abroad. Lao Gan Ma is also becoming more and more famous abroad, particularly in the US, where a number of boutique variations have emerged lately. The only difference is that they add ice cream to the list. Photo credit: Guardian DesignĬhili crisp is known to be the ketchup to those in China. She feels that Tao’s good looks and godmotherly demeanor also sate her longing for socialist China and a “simpler time.” A good chilli oil can transform any dish – and it’s easy to make. Tao Huabi, founder of Lao Gan Ma Special Flavour Foodstuffs Company Photo Credit: What’s on WeiboĪ professor in China named Miranda Brown, from the University of Michigan, who is writing a book on Chinese food’s history stated that this product is very well accepted in China due to its originality.Ĭhinese consumers prefer food that perfectly captures local cuisines and uses ingredients that are cultivated in those regions’ soil.
#MOMOFUKU CHILI CRUNCH UK FOR FREE#
Over time, she managed to open a restaurant called Economical Restaurant in the 1990s where she provided her sauce for free to truck drivers to Guiyang, for them to spread the news.įinally, in 1996, she managed to set up a factory and developed Lao Gan Ma Special Flavour Foodstuffs Company.
Right after her husband’s demise, she moved to the city of Guiyang and started selling noodles with her self-made sauce as the condiment. Tao was born in the year 1947 in a village of mountainous Guizhou, since her family was poor, she was not given a chance to education. According to Forbes China, she is worth $1.05 billion.
Tao Huabi is actually so well-liked that it is worth much more than three silver coins. This product is not only limited in China but nowadays it has been recognised worldwide and can be found in either cupboard or fridges of every home. The packaging comes in a jar and the brand is called Lao Gan Ma which means “old godmother” and everyone who picks a jar up must face the stern look of a short-haired woman. It is a condiment that can be found almost everywhere and is enjoyed by everyone. She is known as the mastermind behind Lao Gan Ma Spicy Chilli Crisp, which is a hot, crunchy sauce of chopped chillies that are fried to a red so dark it is almost black. D 0mg (0%DV), Calcium 0mg (0%DV), Iron 0.2mg (0% DV), Potas.Tao Huabi has addressed the famous saying in the south-western Chinese province of Guizhou: “Not three feet of flat land, not three days without rain, not a family with three silver coins.” 2g (1% DV), Fiber <1g (2% DV), Total Sugars 0g ( Added Sugars 0% DV), Protein 0g, Vit. 0mg (0% DV), Sodium 40mg (2% DV),Total Carb. Servings: 31, Serving size 1 tsp (5g), Amount Per Serving: Calories 30, Total Fat 3g (4% DV), Sat.
Servings: 31, Serving size 1 tsp (5g), Amount Per Serving: Calories 30, Total Fat 2.5g (3% DV), Sat. 1g (0% DV), Fiber <1g (2% DV), Total Sugars 0g (Incl. 0mg (0% DV), Sodium 50mg (2% DV),Total Carb. Servings: 31, Serving size 1 tsp (5g), Amount Per Serving: Calories 35, Total Fat 3.5g (4% DV), Sat.
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